Milwaukee-based marketing agency GMR Marketing plans to merge with San Francisco-based SportsMark Management Group.
GMR completes marketing for the sports, entertainment and lifestyle industries. SportsMark provides sports marketing, event management and corporate hospitality.
The merger will combine the companies’ business-to-business and business-to-consumer expertise. GMR has strategic digital and consumer engagement capabilities, while SportsMark brings global event operation and hospitality experience.
Together, the companies will have more than 20 offices worldwide.
“This is a merger of two of the most significant global sports and entertainment agencies in the industry,” said Gary Reynolds, GMR’s CEO and chairman. “As one entity, we will offer our clients an unmatched combination of strategic and operational resources with deep event marketing experience and key relationships with global sports and entertainment properties.”
