Seventy four percent of salespeople complain about losing a sale because their price was too high. And 74 percent of them are wrong.
How did you lose the sale?
Why did you lose the sale?
Was it really price? Or was it you?
Read more in BizTimes’ Small Biz Strategies, where Jeffrey Gitomer’s columns appear each week. Gitomer is president of Charlotte, N.C.-based Buy Gitomer and is a bestselling author and popular speaker. His syndicated column is carried in more than 70 business publications throughout the United States and internationally.
