Milwaukee Bucks star Giannis Antetokounmpo and his brothers are planning to open a AntetokounBros retail store in the first floor of The Trade Hotel near Fiserv Forum in Milwaukee as part of the growing Antetokounmpo business empire.
According to a building permit filed with the city on Monday, the store would cost $300,000 to construct, excluding mechanical, electrical and plumbing costs. It will occupy 1,470 square feet of space.
Plans for the store were confirmed on Thursday by Middleton-based NCG Hospitality, the developer of the Trade Hotel.
“The Trade Hotel is the official hotel of the Deer District so the AntetokounBros Store is a perfect complement to the Trade Hotel,” said Andy Inman, chief development officer for NCG Hospitality, in a press release. “Our goal with The Trade from the beginning was to honor the rich history and work ethic that built the City of Milwaukee and there is no better fit for the hotel and for Bucks fans than the AntetokounBros brand.”
The Antetokounmpo brothers already own an online store called the Antetokounbros Shop, as well as a physical location at the Athens International Airport in Greece, which opened in 2022.
The store sells items such as clothing, mugs and lanyards with the family’s name or the slogan “We Are All Bros.”
The store in Milwaukee will provide a unique selection of items, according to the press release.
Proceeds from the online shop support organizations in the brothers’ home country of Greece. Currently the proceeds are supporting an initiative called Giant Heart.
Plans for the store comes after the Antetokounmpo family last week announced the formation of their new parent company called Ante, Inc.
Ante, Inc. was created to oversee a global portfolio of businesses, investment assets, brand holdings, and organizations for social impact. The family has made numerous investments in sports franchises including the Nashville SC Major League Soccer team and the Milwaukee Brewers, in a mutual fund with Naperville, Illinois-based Calamos Investments, entered partnerships with Ready and Nike, and launched the Charles Antetokounmpo Family Foundation.
