Miranda Allison
Digital marketing manager, VISIT Milwaukee
Age: 28
Hometown: Glendale
Education: Bachelor’s in public relations from St. John’s University; aesthetician diploma from Milwaukee Area Technical College
Previous position: Digital advertising analyst at Rocket Clicks
What’s one thing people don’t understand about the role of digital marketing and social media in business?
“Sometimes people think marketing is just the fun stuff. Social media and creative campaigns, but it’s so much more than that. Successful campaigns rely on strategy and understanding the psychology of your audience. Plus, you have to be on 24/7. I love it, but it’s not easy.”
Favorite part of working at VISIT Milwaukee
“I’m learning so much about the city. I didn’t realize how many cool businesses and events there are here. I grew up here, but it’s so interesting getting to know Milwaukee on a deeper level.”
Advice for aspiring marketing professionals
“Try everything. I’ve bounced all around the marketing industry. Some aspects of it I love, while others I’ve learned aren’t my favorite. There are so many different paths within marketing, don’t give up if you feel like your first role doesn’t fit what you had in mind.”
Favorite local dining spot
“Tough question. Tonight, I’m having Buffalo Boss for dinner. Best wings in Milwaukee.”
