President and CEO
SECURA Insurance | Fox Crossing
Garth Wicinsky has served as president and CEO of SECURA Insurance since 2022. Wicinsky joined SECURA’s human resources division in 1996 and was promoted to progressive leadership roles over the next 25 years before being selected as its top leader in 2021. The property/casualty insurance company operates in 13 states and has 1,100 employees.
Education: Bachelor’s, University of Wisconsin-La Crosse; MBA, University of Wisconsin Oshkosh
What would you do if you could choose another career: “I’ve often said it would be some type of manufacturing where I felt a great passion for the product – custom wood canoes, nearly anything related to waterfowl hunting, etc.”
Favorite Wisconsin destination: “Northern Wisconsin and the greater Eagle River area. I’ve been going there since I was a child, and I love the area.”
Definition of success: “Doing what you set out to do. It might not be winning a Super Bowl and may instead be getting motivated to sign up and help weekly at a food pantry. The act of actually doing what you set out to do versus merely thinking and dreaming about it.”
Your sport if you could be an olympian: “To make my mom happy, I’d be a gold medal winner in figure skating as she loves that event. Everyone who knows me well understands there’s absolutely no chance (not even in my dreams) of that happening!”
2022 Wisconsin 275 Profile
Insurance
President and CEO
SECURA Insurance | Fox Crossing
Garth Wicinsky was named president and CEO of SECURA Insurance earlier this year, becoming the sixth chief leader in the property/casualty insurance company’s history. Wicinsky was selected by SECURA’s board of directors in November 2021 when previous president and CEO Dave Gross announced his retirement. Wicinsky joined SECURA’s human resources division in 1996 and was promoted to progressive leadership roles over the next 25 years. SECURA has about 750 employees. In addition to its Fox Crossing headquarters, the company has an office in Middleton, and it operates in 13 states.
Education: Bachelor’s, University of Wisconsin-La Crosse; MBA, UW–Oshkosh
First car: “My dad loved cars, and he learned auto body repair from his dad. We had cars around all the time, and we were always buying and fixing up cars throughout my childhood. My first vehicle was a 1973 International Harvester pickup truck.”
Biggest risk you’ve ever taken: “Throwing my hat in to become CEO (of SECURA), knowing full well that the road ahead will be both exciting and challenging.”
Book recommendation: “‘The Five Graces of Life and Leadership’ immediately came to mind, as it’s a recent book I read that resonated enough for me to send it on to a few of my mentors.”
First job: “My first career role after college was with the City of La Crosse. I was lucky to work for a leader, Jim Geissner, who cared about my career and about me as a person. It was a great learning experience.”
