Beginning in August, Froedtert Health and the Medical College of Wisconsin will rebrand their affiliated hospitals, health centers and services as “Froedtert & The Medical College of Wisconsin,” the health system announced.
The health system’s three hospital locations will be rebranded as campuses under the Froedtert & The Medical College of Wisconsin brand:
Community Memorial Hospital in Menomonee Falls will be branded Froedtert & The Medical College of Wisconsin Community Memorial Hospital campus.
St. Joseph’s Hospital in West Bend will be branded Froedtert & The Medical College of Wisconsin St. Joseph’s Hospital campus.
Froedtert Hospital will be branded Froedtert & The Medical College of Wisconsin Froedtert Hospital campus.
“Extending the Froedtert & The Medical College brand to all of our clinical service sites is a logical next step in the continuing collaboration between our two organizations,” said Catherine Jacobson, president and chief executive officer of Froedtert Health. “Uniting our hospitals, health centers and physicians under one brand is simpler for consumers, conveys a consistent standard of care, and better reflects our goal to provide superior value by aligning health care delivery across the region.”
