EmbedTek LLC
N7W23700 Bluemound Road, Waukesha
www.embedtek.net
Year founded: 2002
Product or service offered: Embedded computers and integrated display solutions
CEO: Dan Aicher
Leadership team: Kent Tabor, chief technology officer; Tom Fotsch, COO; Ted Platz, vice president of sales
Projected 2015 revenue: $27 million
Target clientele: “Original equipment manufacturers of devices that take advantage of digital technology, including medical devices, military simulation equipment and more.”
Business organization memberships: WCBA; Intel Technology Providers.
What has fueled your company’s growth?
“We established ourselves as experts in embedded computing, displays, video/image processing and industrial I/O. We’ve leveraged that expertise by engaging at a national level with the OEMs whose systems depend on that technology. We are successful at winning long-term engagements which, as they move into full production, are driving our growth in revenue and employment.”
What is the biggest obstacle to your company’s growth?
“Our OEM prospective customers have a long sales cycle. Timing is everything. This dynamic is not really an obstacle, but it is a challenge when it comes to predicting the level and timing of our growth.”
Do you plan to make any changes to your company?
“The primary change is our physical address as we move to a new, larger facility designed and constructed to our requirements.”
Who are the business people you admire?
“I’ve been impressed with Ron Johnson, now our U.S. senator. He was a successful entrepreneur who followed his conscience to try to make a difference nationally. That takes guts, knowing that you, your business and your family will face extreme scrutiny in the public forum.”
What is the outlook for the business conditions of your industry?
“We engage in a broad set of markets: medical, military equipment, broadcast, security and industrial automation. The military market is in a negative cycle; the others we see as neutral.”
What is your company’s most important growth strategy?
“Our simple strategy is to continue to find new ways to add value to our target customers through additional capabilities. This deepens those relationships that we have with existing customers and makes us a more attractive partner to prospective customers.”
