Home Industries Real Estate Developer proposes 460 housing units on Pewaukee golf course site

Developer proposes 460 housing units on Pewaukee golf course site

Conceptual plans for Land By Label's redevelopment of the Pewaukee Golf Club. Rendering from City of Pewaukee

Franklin-based development firm Land By Label is planning a redevelopment of the 142-acre Pewaukee Golf Club that could bring up to 460 housing units. Known as Willow Run Golf Club until 2016, the golf course is located at N12 W26506 Golf Road, between Springs Water Park and the GE Healthcare campus in Waukesha. Land By

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Hunter covers commercial and residential real estate for BizTimes. He previously wrote for the Waukesha Freeman and Milwaukee Journal Sentinel. A graduate of UW-Milwaukee, with a degree in journalism and urban studies, he was news editor of the UWM Post. He has received awards from the Milwaukee Press Club and Wisconsin Newspaper Association. Hunter likes cooking, gardening and 2000s girly pop.
Franklin-based development firm Land By Label is planning a redevelopment of the 142-acre Pewaukee Golf Club that could bring up to 460 housing units. Known as Willow Run Golf Club until 2016, the golf course is located at N12 W26506 Golf Road, between Springs Water Park and the GE Healthcare campus in Waukesha. Land By Label is proposing 15 two-story apartment buildings with a total of 300 units located at the center of the golf course, according to conceptual plans the company submitted to the city. The units will include studios up to three-bedroom units. The northern end of the property will have space for 160 single family homes. "We have expressed interest from a number of homebuilders ranging from semi-custom to custom homes," developer documents say. About 60 acres at the southern end of the property, which is a designated floodplain, will be kept as greenspace with trails and wooded areas, the plans say. In their proposal, developers pointed to several single family and multifamily developments in Waukesha County that have been successful due to the county's need for housing, evidenced by low vacancy rates in rental units and high home prices. The conceptual plans will undergo initial city review Thursday to allow the developer to determine whether to proceed with detailed development plans, city documents say. In 2018, a development firm called Diamond Club Entertainment had proposed a redevelopment for the golf course property with 410 apartments and restaurants, anchored by a baseball stadium with capacity for 3,500. After Pewaukee officials did not support that proposal, Diamond Club Entertainment went on to build the stadium that the Lake Country Dockhounds play at in Oconomowoc.

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