The developer behind
The Trade hotel in downtown Milwaukee has finalized plans for a second Deer District hotel that it estimates will break ground late next year.
Middleton-based
North Central Group is proposing a nine-story, 162-room hotel adjacent to the 4,500-capacity FPC Live music venue,
which is currently under construction and on track for a late 2025 opening at the former Bradley Center site south of Fiserv Forum.
The hotel will be called the
Moxy Milwaukee Downtown, according to a Friday announcement, and will be similar to the Moxy Madison Downtown hotel that North Central Group opened earlier this year next to The Sylvee, a 2,500-capacity live music venue.
"
Moxy Milwaukee Downtown will offer a fresh addition to bustling Deer District, creating an ideal destination for concertgoers and Milwaukee visitors alike," the announcement says. "The hotel will host a vibrant social scene, with check-in at the bar, a signature welcome drink and a lobby filled with games and spaces for guests to socialize and unwind."
Moxy Hotels is part of Marriott Bonvoy’s portfolio.
“Moxy Milwaukee Downtown is an exciting addition to Deer District as we continue to expand as a hub for sports, entertainment and tourism," said Michael Belot, chief real estate development officer for the Milwaukee Bucks, the lead developer of Deer District. "We're thrilled to offer a terrific new place for guests to stay when they come for a Bucks game, concert or other event in Deer District or beyond.”
The new hotel project, expected to open in 2027, comes after North Central Group opened The Trade hotel, which is also located in Deer District and received numerous awards
since opening in 2023.
“As a Wisconsin-based company, we’re thrilled to expand the Moxy Hotels brand in our home state with this exciting project in Milwaukee’s Deer District,” said Andy Inman, chief development officer of North Central Group. “Deer District continues to be a premier entertainment destination, and Moxy Milwaukee Downtown will offer a vibrant, socially connected environment unlike any other.”
Renderings of the hotel are not being released at this time, a North Central Group spokesperson said.
