Cult brands: How companies build a fanatical fan base

Last updated on March 17th, 2020 at 01:34 pmEditor’s note: BizTimes editor Andrew Weiland examined the prospects for the revived Midwest Express brand in a companion piece to our “Cult brands” cover story. Read it here. Mike Testa, who moved to Milwaukee from the Chicago area in 2011 to attend Marquette University, has been a … Continue reading Cult brands: How companies build a fanatical fan base