Founder and principal
You Do I Help
815 N. Water St., Suite 313, Milwaukee
youdoihelp.com
Industry: Business consulting
Employees: 1
Board president
Milwaukee Athletic Club
758 N Broadway, Milwaukee
themacwi.com
- Erickajoy Daniels has always had a passion for “developing people” and “designing the new and different.”
- Guided by a professional background in industrial organizational psychology, she blazed a trail from the Federal Bureau of Prisons to Milwaukee-based Brady Corp. and then to Advocate Aurora Health, where she spent the past nine years leading diversity, equity and inclusion initiatives.
- Daniels left the health system in March to launch her own consulting company, You Do I Help, which focuses on organizational effectiveness and leadership development. “I’ll get to pull all my experience and apply it to different places in the nature of connecting people, elevating individuals and organizations to greater growth.”
- As board president of the Milwaukee Athletic Club – the first person of color to hold the position – Daniels is guiding one of the city’s oldest social clubs through a cultural shift that aims to better attract members of all ages and backgrounds, especially those who historically have been left out of the mix. She also wants to preserve the MAC’s longstanding tradition as a hub where business deals are made and relationships are built. “To me, that’s gold, but how do we get that gold accessible to more?”
- Since reopening in January 2022 following a $65 million renovation project, MAC membership has risen 60% to 1,200 members. Daniels and the board recently set 1,882 as its new target – a nod to the club’s founding year. She attributes the group’s “insular support” and “co-rallying” to her ability to affect change in her first year as president.
- Daniels prefers tea over coffee – green or rooibos. She also loves Rishi’s turmeric ginger tea served at the MAC.
