Clear Channel Outdoor Holdings Inc. has announced the appointment of David Ford as president for its Milwaukee market.
Ford joins the senior management team with more than 25 years of management experience and will direct all aspects of the Milwaukee branch, including finance, real estate, public affairs, operations, marketing and sales.
“With an adult population of nearly two million, nine Fortune 500 company headquarters, over 20 colleges and universities, and five professional sports teams, Milwaukee is a thriving and vibrant city,” said Suzanne Grimes, president and chief operating officer, Clear Channel Outdoor–North America. “David’s experience makes him the right choice to lead our Milwaukee team and to inspire advertisers in this important market.”
In his new role, Ford is responsible for leading strategic business initiatives, ensuring the highest standards for services and community stewardship and delivering profitable revenue growth.
Ford will lead his team in collaborating with local and national advertisers on the effective use of out-of-home media, including new digital media capabilities to achieve marketing objectives. He also will work with all community stakeholders, including elected officials and community organizations.
“I’m committed to grooming our existing talent to strategically lead our team as company ambassadors with all of our community stakeholders,” said Ford. “I’m excited to collaborate with this group of professionals to further enhance the business and philanthropic contributions Clear Channel Outdoor makes in Milwaukee. I am confident we will build on the competitive advantage out-of-home enjoys while continuing to be the most effective and visually captivating form of advertising available for businesses, government and non-profit organizations.”
Prior to joining Clear Channel Outdoor, Ford led operations for WVTV CW 18 and WCGV My24 Television in Milwaukee, where he launched a primetime newscast and managed multiple programming and sports partnerships. He also led rebranding and relocation efforts for these stations, culminating in Fox Television naming WCGV its number one affiliate in America. Previously, Ford led operations for WMSN Fox 47 Madison, as well as the stations in Milwaukee, and is credited with launching Fox 47 News at 9 – one of America’s fastest growing and successful news share operations.
Clear Channel Outdoor Holdings Inc. is one of the world’s largest outdoor advertising companies, with more than 675,000 displays in over 40 countries across five continents, including 47 of the 50 largest markets in the United States.
