New Berlin- based Cascio Music, one of the nation’s leading music instrument retailers has announced the hire of Christopher J. Houser as chief marketing officer.
Houser will lead Cascio’s overall marketing, eCommerce, advertising and merchandising plan and teams, as the company continues its strategy in the omni-channel consumer environment. Freter will work closely with Houser, while leading the creative marketing and communications team.
Houser joins the company from his eCommerce Manager role and experiences at Topco Associates, LLC, a multi-national retail cooperative marketing and procurement operation based in the Chicago area, with collective member retail sales of over $150B. More recently he served as Director of eCommerce for Sendik’s Food Markets. At both companies he worked on implementation, launch and execution of eCommerce platforms focused on successful consumer relevancy and strategy collaborating with the marketing, merchandising, procurement, advertising and operations teams.
“Chris brings to us the experience of an omni-channel “brick and click” business model as we continue to develop our multi-channeled direct to consumer, retail, online and school customer business, both locally and nationally. It is the next step as we proceed with our long term company organization, design and strategic plan for our future,” said Cascio Music CEO Michael Houser.
“Chris joins us at a key time in our companies rich 70 year history, as we continue to evolve with our customer’s changing needs”, said Mike Cascio, Cascio Music’s President.
Company:
Cascio Music
