Executive director and CEO
WMEP Manufacturing Solutions | Madison
Following three decades in the manufacturing industry, Chris Baichoo was named executive director and CEO of WMEP Manufacturing Solutions in early 2023. The Madison-based private, nonprofit consulting organization promotes the growth of small- and medium-sized Wisconsin manufacturers. In 2023, WMEP recorded more than $1 billion in economic impact, including cost savings and increased sales, from its project work with manufacturers. Baichoo previously worked in Asia, Canada and North and South America, holding leadership roles at Datec Coating Corp., Perlick Corp., Federal Industries and Watlow Electric.
Education: Bachelor’s, Missouri University of Science and Technology; MBA, Southern Illinois University
One decision to do over: “Hiring an HR leader for skill set rather than for cultural fit. Learned that it is best to hire for cultural fit first then skills after.”
Advice for first-time leaders: “Build trusting relationships, have a learning mindset, make thoughtful decisions, take managed risks and don’t be afraid of making mistakes and learning from them.”
Favorite movie: “‘Shawshank Redemption.’ The movie depicted perseverance, ingenuity, patience and friendship.”
Historical figure you look up to: “Thomas Edison because of his innovative mindset and determination to keep trying until he succeeded.”
