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Building strategic agility

How to anticipate and respond to change in a volatile business environment

The pace of business is accelerating, enabled by technological advancements. Add VUCA to your professional vocabulary. We live in Volatile, Uncertain, Complex and Ambiguous times. It isn’t enough to adapt and evolve. Companies must anticipate and nimbly respond to ever-changing market dynamics and customer preferences. Those that fail to do so risk becoming obsolete. Strategic

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Paul Woerpel is the president of Madison-based Transformation Consulting Group. He is a strategic planning consultant with more than 30 years of experience and more than 150 clients. He can be reached at paul@strategic-agility.com.
The pace of business is accelerating, enabled by technological advancements. Add VUCA to your professional vocabulary. We live in Volatile, Uncertain, Complex and Ambiguous times. It isn’t enough to adapt and evolve. Companies must anticipate and nimbly respond to ever-changing market dynamics and customer preferences. Those that fail to do so risk becoming obsolete. Strategic agility Market leaders in the new economy will be those firms that have cultivated strategic agility. A strategically agile enterprise is focused, fast and flexible. A strategically agile organization operates like a well-oiled machine, all parts working in sync. Agile leadership The ongoing development of the proficiencies listed above is the collective responsibility of the business leaders. A strategically agile organization is built on the premise that we can only go as fast as we can all go together. To enable the organization to move with confident speed, agile leaders should: The leadership challenge Agility demands teamwork at the top. But here’s the problem: not all executive teams are teams. Many are simply collections of independent-minded individuals whose primary allegiance is to their own units and objectives. A senior team capable of routinely “firing on all cylinders” is a rare phenomenon. Team training and team building retreats are great for bonding but carryover to the workplace is limited. The simple truth is you become a team by doing the work of the team. So, what is the work of the executive team? What are the outputs for which business leaders are solely and collectively responsible? Here is a sample of responses generated in a recent leadership workshop: Working in the business vs. working on the business To meet the challenges of an increasingly demanding business environment, leaders must possess the capacity to work on the future while executing in the present. In other words, they must work on the business, not just in the business. How is your team spending its valuable time together? Is the team focused on the big picture, or getting bogged down in minutia? Are the members of the team interested in exploring the synergies that will advance the enterprise as a whole, or are they engaged in departmental turf protection? What will it take to get the team operating like a well-oiled machine so that it can move at the speed of business?

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