“The key to growing your business in the next 12 months is not about your marketing campaign. It isn’t about how you craft your sales pitch. It isn’t even about the periodic price discounts you offer.
“The key to growing your business is listening to the stories of your customers. The real business that needs to take place today for long-term sustainability is about relational selling and not transactional selling.”
-Ben Merens, a content marketing director at Vistelar and a corporate storytelling consultant in Milwaukee.
Read Wednesday’s Milwaukee Biz Blog by Merens: Listening is more profitable than selling.
