“You might be surprised to learn the primary targets of the campaign are people living, working and running businesses in Wisconsin, not people across the Illinois or Minnesota state lines. It’s not a new declaration of “border war” but an attempt to build a sense of pride in Wisconsin businesses among those who are best-prepared to serve as ambassadors – its own citizens.”
~Tom Still, president of the Wisconsin Technology Council, on Wisconsin’s state branding campaign
Read the entire Milwaukee Biz Blog by Tom Still: Marketing campaign gives Wisconsin business a brand.
