” Engaging non-sales employees in the process of selling is an area of increasing emphasis for companies around the United States. These employees include everyone who talks with a customer, from the receptionist to an employee in operations or manufacturing who’s asked to answer a customer question.
“Building stronger, positive relations with customers at every level can lead to tremendous new opportunities. Companies that do this push the sales experience from just the front end of an engagement through the entire customer relationship.”
~Steve Bobowski, chief executive officer of Dale Carnegie Training in Wisconsin
Read Tuesday’s Milwaukee Biz Blog by Bobowski: In the end, we should all be in sales.
