“It’s a very aggressive and bold move right now. But I think our timing is perfect. Consumer confidence is up. Unemployment is down. The housing market is beginning to rebound. From a timing standpoint, we think that we’re positioned ideally to capitalize on both the combination of pent-up demand, the loss of the American TV business and in the case of Appleton, the opportunity (for Steinhafels) to enter a new market.”
~Steinhafels president Gary Steinhafel, part of the third generation of family leadership of the company.
Read the entire BizTimes Milwaukee cover story by Andrew Weiland: Steinhafels seizes moment with bold expansion.
