Brewers to test demand-based ticket pricing
The Milwaukee Brewers are partnering with Qcue to test a demand-based pricing system for upcoming select games.
By utilizing advanced computer pricing software linked to the ticketing system, the Brewers will have the ability to adjust ticket prices in real time based on ticket purchasing demand and changing factors such as team performance, pitching matchups and the weather.
“Demand-based pricing not only give us greater day-to-day ticket pricing flexibility, but also broadens the ticket-buying fan base,” said Brewers chief operating officer Rick Schlesinger. “It rewards fans for buying earlier in the season and protects season seat holder value. We believe this structure will help us reach more fans with attractive pricing options for seats that currently go unsold.”
The test games include Wednesday, Aug. 31, vs. St. Louis (7:10 p.m.); Saturday, Sept. 10 vs. Philadelphia (6:10 p.m.); and Monday, Sept. 26, vs. Pittsburgh (7:10 p.m.). Sections for the test include only the loge bleachers and loge outfield sections. Pricing for seats in those locations for the three games is subject to change, and fans should be reminded that the best deals will most likely be found early as the price will never be lower than the initial offering.
Fans can visit brewers.com, select the “Tickets” tab and then click on the Demand-Based pricing link to purchase tickets. The demand-based tickets for the select games are now on sale.
Other Major League teams such as the St. Louis Cardinals, Minnesota Twins and Chicago White Sox have implemented different versions of demand-based pricing.
Mitchell Airport reports another record month
Milwaukee County Executive Chris Abele announced Thursday that 883,950 passengers used General Mitchell International Airport in May, a 5.61 percent increase over last May’s 836,961 passengers and a record for the month.
May marked the 21st consecutive month of record passenger numbers at Mitchell. For the first five months of the year, passenger numbers are up 3.16 percent over the same period in 2010.
“The continued strong growth in passengers and flights encourages business investment and job creation in the region, as it is becomes increasingly more convenient to use Mitchell International,” Abele said. “The airport’s low fares and dozens of nonstop destinations, along with Milwaukee’s reasonable hotel and meal costs, also make the county an attractive choice for meeting and convention planners.”
Airport director Barry Bateman said, “We are well-positioned as a gateway to Wisconsin, and an increasing number of passengers find Mitchell the most convenient gateway to northern Illinois and Chicago as well. Our low fares and reasonable parking fees are a powerful draw.”
U.S. Department of Transportation data for 4th Quarter 2010 (most recent) show that the average airfare out of Milwaukee dropped lower than the average at 93 other U.S. airports. Mitchell’s average fare was $98 less than O’Hare’s, $78 less than the nation’s average and $16 less than Midway’s.
Mitchell ranked among the top 30 fastest-growing airports in the world in 2010, according to Airports Council International.
With 56 markets, Mitchell has moved up to 28th among U.S. airports in number of markets served nonstop, according to data published by the Brookings Institute.
Mayfair opens butterfly exhibit
On Saturday, July 16 Mayfair Mall will open a special butterfly exhibit that will allow children and their families to get close to and learn about hundreds of butterflies.
Admission to the exhibit is $1 and will be open during regular mall hours. Kids can take part in butterfly themed arts and crafts projects. The exhibit will run through August 15.
