Brookfield-based marketing research and consulting firm The DRG (The Dieringer Research Group, Inc.) has acquired Minneapolis-based marketing research firm ANA Research. Terms of the deal were not disclosed. The two firms have worked together for years and both have expertise in health care and health insurance. “When I decided to transition ANA, my main focus
Brookfield-based marketing research and consulting firm The DRG (The Dieringer Research Group, Inc.) has acquired Minneapolis-based marketing research firm ANA Research.
Terms of the deal were not disclosed.
The two firms have worked together for years and both have expertise in health care and health insurance.
"When I decided to transition ANA, my main focus was ensuring my team's well-being and continuing to deliver great experiences for our clients,” said ANA chief executive officer and president John Steinlicht. “I've known and trusted The DRG for years. From our initial talks about an acquisition, I became even more convinced they'll maintain the high service, integrity, and quality our ANA clients depend on."
“We are thrilled about this acquisition and the growth it brings to The DRG,” said Lanie Johnson, chief executive officer and president of The DRG. “It marks an exciting milestone for us as we celebrate 50 years of business this year. With our shared values and mutual dedication to quality and client satisfaction, this acquisition felt right from the start. I am excited about the possibilities that lie ahead as we look forward to continuing the relationships ANA Research has cultivated and building on them with what The DRG offers.”
