Facebook has introduced a new algorithm to its ranking system that determines which stories appear in users’ News Feeds. After surveying Facebook users to define what makes a post “high quality,” Facebook built a machine learning system that uses over 1,000 factors and signals from users to detect high-quality content so it can be shown higher up in the News Feed.
The good news for brand pages is that if they already have good post engagement, they may see further increases in their reach as a result. In testing, Facebook reported a significant increase in interactions with high-quality posts when they appeared higher up in News Feed.
For more, read BizTimes’ current Social Media Strategies: ‘Facebook wants high-quality content from brands,’ by Jeanette Pham of Milwaukee-based sosh.
