Getting PR in Biztimes Milwaukee/Biztimes.com Tip #5:
Help BizTimes Milwaukee Editorial Staff hit a Homerun!
BizTimes Milwaukee focuses on delivering value to the owners and top executives of growing businesses in SE Wisconsin. There are three components to a homerun story on the part of our editorial staff: 1) Exclusive – If BizTimes Milwaukee is the first or only place our business-owner readers find the information, it increases the value we deliver. 2) Impactful –story content should be relevant and newsworthy to the local owner and executive that are actively trying to grow their business. 3) Operational Strategy – are there strategies, practices, steps, insights, policies, procedures, etc…that the business-owner can take from the story and possibly use to grow? When tailoring your press release or planning your phone call – keep in mind that the more of these elements you have, the greater the chance your idea is picked up!
