Home Insider Only Behind the scenes: Fresh Midwest

Behind the scenes: Fresh Midwest

By
Maredithe Meyer
-
The Kenosha facility employs about 100 employees, with 50 to 60 working the line at a time.
The Kenosha facility employs about 100 employees, with 50 to 60 working the line at a time.

Unlike other grocery delivery services, Kenosha-based Fresh Midwest doesn’t sell household items like toilet paper or laundry detergent or dry goods like pasta. The new fresh food and meal delivery service sources whole produce, meats and seafood and a handful of specialty groceries directly from local and national farmers and suppliers, and delivers those items

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Maredithe Meyer
Maredithe has covered retail, restaurants, entertainment and tourism since 2018. Her duties as associate editor include copy editing, page proofing and managing work flow. Meyer earned a degree in journalism from Marquette University and still enjoys attending men’s basketball games to cheer on the Golden Eagles. Also in her free time, Meyer coaches high school field hockey and loves trying out new restaurants in Milwaukee.
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Unlike other grocery delivery services, Kenosha-based Fresh Midwest doesn’t sell household items like toilet paper or laundry detergent or dry goods like pasta.

The new fresh food and meal delivery service sources whole produce, meats and seafood and a handful of specialty groceries directly from local and national farmers and suppliers, and delivers those items as well as made-to-order snacks, salads and meal kits to customers’ doors.

Behind the concept are twin brothers Patrick and Mike Fitzgerald, who are two of seven second-generation family operators of Chicago-based wholesale produce distributor Midwest Foods. After national grocery delivery service Peapod vacated the Midwest market earlier this year, the two launched a consumer-facing division from Midwest Foods’ existing 71,000-square-foot Kenosha production facility.

“People want fresh fruits and vegetables,” said Patrick Fitzgerald. “For us to be rooted in the business of fresh produce gives us a great structure and foundation.”

[gallery columns="1" size="full" td_select_gallery_slide="slide" ids="516046,516049,516048,516050"] Credit: Andrew Feller

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