President and CEO
New North | Green Bay
Barb LaMue leads New North Inc., the regional economic development corporation for the 18 counties of northeast Wisconsin. Her extensive board service currently includes appointments to the Transportation Development Association, Wisconsin Business Development Finance Corp., Wisconsin Procurement Institute, On Broadway District, Wisconsin Innovation Board and the International Economic Development Council. She is also a trustee with Lakeland University, a commissioner with the Brown County Harbor Commission, board member of UW-Green Bay’s Institute for Women’s Leadership, mentor with the Green Bay Packers Mentor Protégé Program and advisory board member of African Heritage Inc. Previously, LaMue was vice president of business and community development for the Wisconsin Economic Development Corp.
Education: Bachelor’s, Lakeland University; master’s, University of Wisconsin-Oshkosh
If you could time travel: “Back to the early 1900s to experience what my grandparents did when they immigrated to the United States through Ellis Island from what was then Czechoslovakia.”
One decision to do over: “This one is very personal. My mother was in palliative care, suffering from cancer. My family made sure Mom was never alone. I took the afternoon/night shift in her hospital room and worked during the day. I wish I would have put work aside and spent more time with my mom.”
Historical figure you look up to: “Rosa Parks, mother of the freedom movement.”
First and most recent concert: “First concert: Willie Nelson. Most recent: Hootie and the Blowfish at Alpine Valley.”
2022 Wisconsin 275 Profile
Real Estate and Development | Economic Development
President and CEO
New North | Green Bay
Barb LaMue leads New North Inc., an 18-county regional economic development organization that develops and implements strategies for business and talent development in northeast Wisconsin. New North represents a territory that encompasses 1.3 million people, or 22% of the state’s population, employment and GDP. Previously, LaMue was a vice president with Wisconsin Economic Development Corp., where she directed downtown and minority business development.
Education: Bachelor’s, Lakeland University; master’s, University of Wisconsin-Oshkosh
First job: “Working on our family farm. Being one of six daughters, no brothers, I learned very quickly about hard work, responsibility and teamwork.”
Business leaders you’d like to have dinner with: “Warren Buffet, because of his deep investment knowledge and sincere philanthropic engagement. Thomas A. Edison, because of his innovative mind, 1,093 U.S. patents, and his ‘don’t give up’ attitude. I love his quote, ‘I have not failed, I’ve found 10,000 ways that don’t work.’”
Hobby/passion: “Exercising. I used to be an avid marathon runner. My highlight was running the Boston Marathon. I had an accident in 2016, which has not allowed me to run, but I have found other valuable forms of exercise in the outdoors.”
Nonprofit cause that has special meaning to you: “Cancer research. My mother lost her battle with cancer after many years of fighting. I am a two-time cancer survivor and thank my Creator every day for giving me another day.”
