Lisa Roe
Divide and conquer to advance your brand
Eighty-seven percent of Fortune 100 companies have a presence on at least one social media website, and 80 percent of small-to-medium-sized businesses plan to increase social media efforts in 2013, according to www.ragan.com. These numbers underscore the critical need for companies to break through the clutter with a strategy that supports business goals and recognizes the needs of audiences on each platform.
