Sunday, December 10, 2023
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Lisa Roe


Divide and conquer to advance your brand

Eighty-seven percent of Fortune 100 companies have a presence on at least one social media website, and 80 percent of small-to-medium-sized businesses plan to increase social media efforts in 2013, according to These numbers underscore the critical need for companies to break through the clutter with a strategy that supports business goals and recognizes the needs of audiences on each platform.

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