Katie Klein-Murphy

Now that it’s the new year, you’re hopefully executing the strategies you’ve laid out in your 2017 social media plan. If not, you’ve still...

As C-suite and marketing executives begin their 2017 planning, a new term is increasingly being discussed. For those who are unfamiliar, “influencer marketing” involves...

Undoubtedly, you’re familiar with Snapchat. You’ve heard the infamous app’s name furtively whispered by your children and anxiously discussed by parents. Now you may start hearing about it in boardroom strategy discussions, too.

As most job applicants know, social networking and micro-media sites are increasingly becoming a must check for employers when recruiting new talent. It's not unusual for a recruiter to begin following you on Twitter, befriend you on Facebook...and then do a little behind the scenes audit of your content, thoughts and personality. Consider this the precursor to your first impression.