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Katie Klein-Murphy


Maximize your social media strategy in 2017

Now that it’s the new year, you’re hopefully executing the strategies you’ve laid out in your 2017 social media plan. If not, you’ve still...

Is influencer marketing right for you?

As C-suite and marketing executives begin their 2017 planning, a new term is increasingly being discussed. For those who are unfamiliar, “influencer marketing” involves...

Social media marketers replaced by Google? Not so fast.

Into a world filled with technology and automation designed to maximize efficiency and streamline our daily schedules comes the news that Google was just...

The evolution of Snapchat: Not just for sexting anymore

Undoubtedly, you’re familiar with Snapchat. You’ve heard the infamous app’s name furtively whispered by your children and anxiously discussed by parents. Now you may start hearing about it in boardroom strategy discussions, too.

The first social impression

As most job applicants know, social networking and micro-media sites are increasingly becoming a must check for employers when recruiting new talent. It's not unusual for a recruiter to begin following you on Twitter, befriend you on Facebook...and then do a little behind the scenes audit of your content, thoughts and personality. Consider this the precursor to your first impression.

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