Attracting millennial talent crucial to success

The Last Word

Organizations:

Justin Mortara
CEO, Mortara Instrument Inc.
7865 N.  86th St., Milwaukee
Industry: Designer and manufacturer of non-invasive cardiology devices and technologies
Employees: 400
www.mortara.com


LW-Justin_Mortara_ESPhotoJustin Mortara is chief executive officer at Milwaukee-based Mortara Instrument Inc. To be the best in the industry, he says his company will have to find innovative ways to attract millennial talent.

“At Mortara, we are innovators. We address real-world medical challenges through connected devices that anticipate clinician and patient needs. We never settle for ‘good enough’ – not when it comes to our products, and not when it comes to our team members.

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“Ours is a common story: to be the best in our industry, we need to attract the best and brightest talent to join our team. There isn’t a ready-made formula for how to attract young talent to our city. We must innovate to become – and stay – the type of workplace talented millennials seek and the type of city where millennials want to stay.

“We are consistently working to find innovative ways to celebrate and appreciate our current employees, and to create an environment that is attractive to potential new employees. We have built a challenging, dynamic environment where even entry-level professionals work directly with experts and have the opportunity to quickly earn more responsibilities. We emphasize employee wellness with an on-site gym, pickup basketball games, fresh produce deliveries and company-funded art groups. We believe it is the small things that make a big difference.

“Milwaukee is my home and I’m committed to keeping it Mortara’s home. I’m encouraged by new transportation initiatives like the Milwaukee streetcar, the potential of the arena district and the multiple new buildings under construction or in their planning phases. I believe they will play a big role in helping us attract and retain our city’s future leaders. But I hope they’re just the beginning. We need to work together and continue innovating to become the world-class city I know we can be.”

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