Green Bay-based Associated Banc-Corp recently launched a new partnership with Super Bowl XLV MVP and Green Bay Packers’ quarterback Aaron Rodgers.
"Associated is honored to have this opportunity to work with Green Bay Packers’ star Aaron Rodgers," said Nick Papachristou, director of corporate marketing at Associated Banc-Corp. "Aaron’s professionalism, excellence and leadership both on and off the field closely tie to Associated Bank’s commitment to serving our customers with the highest quality of customer service.”
Rodgers has signed an exclusive multi-year agreement to promote Associated Banks customer and community events, consumer and commercial product lines and services and select philanthropic initiatives. Rodgers is scheduled to make appearances at select Associated Bank events and will also appear in marketing materials, financial education initiatives and future product lines.
