Allay Home & Hospice, Inc.

    Address: 13255 W. Bluemound Rd., Suite 100 Brookfield, WI 53005

    Website: www.allayhh.com

    Year Founded: 2007

    Product or service offered: Allay Home and Hospice is a locally owned home care provider that is committed to taking care of patients and families as we would care for our own. We provide home care and hospice services 24/7.

    Projected 2012 revenue: $12 million

    President and CEO: Rich Firth

    Other key members of the leadership team: Jeff Paul, vice president; John Sauer, partner; Pat Murphy, partner.

    Target clientele: Allay Home Care serves patients that would benefit from in home rehab therapy utilizing nursing, physical occupational, and speech therapies. Allay hospice provides compassionate end-of-life care for patients with a terminal diagnosis as well as emotional support for their families and caregivers.

    Business organization memberships: none

    What has fueled your company’s growth? “Allay has grown because of our commitment to customer service to patients and families as well as to the various referral sources that connect patients and families to Allay’s services. As a locally owned and operated company Allay has been able to go above and beyond to make a difference in the quality of life for our patients and families.”

    What is the biggest obstacle to your company’s growth? “We see tremendous growth potential in the years to come.”

    Do you plan any changes in your company in the upcoming months? “We are always looking at ways to expand our service area thus impacting more individual lives.”

    Who are the business people, locally or nationally, whom you admire? And what traits do those people exhibit that make you admire them? “We admire individuals that want to do the right thing. Making money without having a positive impact on individual’s lives seems pretty empty and usually is short lived. Our customers gravitate to our philosophy that puts them first.”

    What is the outlook for the business conditions of your industry over the next several months? “Our business saves the government/tax payers a tremendous amount of money compared to hospital stays and ER visits. The outlook of our business continues to look solid.”

    What is your company’s key strategy for rising out of the recession? “Our commitment to the community we serve is rewarded by continued job growth, revenue growth and recognition like this.”


    Address: 13255 W. Bluemound Rd., Suite 100 Brookfield, WI 53005


    Website: www.allayhh.com


    Year Founded: 2007


    Product or service offered: Allay Home and Hospice is a locally owned home care provider that is committed to taking care of patients and families as we would care for our own. We provide home care and hospice services 24/7.


    Projected 2012 revenue: $12 million


    President and CEO: Rich Firth


    Other key members of the leadership team: Jeff Paul, vice president; John Sauer, partner; Pat Murphy, partner.


    Target clientele: Allay Home Care serves patients that would benefit from in home rehab therapy utilizing nursing, physical occupational, and speech therapies. Allay hospice provides compassionate end-of-life care for patients with a terminal diagnosis as well as emotional support for their families and caregivers.


    Business organization memberships: none


    What has fueled your company's growth? "Allay has grown because of our commitment to customer service to patients and families as well as to the various referral sources that connect patients and families to Allay's services. As a locally owned and operated company Allay has been able to go above and beyond to make a difference in the quality of life for our patients and families."


    What is the biggest obstacle to your company's growth? "We see tremendous growth potential in the years to come."


    Do you plan any changes in your company in the upcoming months? "We are always looking at ways to expand our service area thus impacting more individual lives."


    Who are the business people, locally or nationally, whom you admire? And what traits do those people exhibit that make you admire them? "We admire individuals that want to do the right thing. Making money without having a positive impact on individual's lives seems pretty empty and usually is short lived. Our customers gravitate to our philosophy that puts them first."


    What is the outlook for the business conditions of your industry over the next several months? "Our business saves the government/tax payers a tremendous amount of money compared to hospital stays and ER visits. The outlook of our business continues to look solid."


    What is your company's key strategy for rising out of the recession? "Our commitment to the community we serve is rewarded by continued job growth, revenue growth and recognition like this."

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