22 Wisconsin companies make Newsweek’s 2023 list of America’s Most Trustworthy Companies

22 Wisconsin companies are included in Newsweek magazine’s second annual list of America’s Most Trustworthy Companies.

Newsweek partners with Germany-based research and data firm Statista to compile the list, which includes 700 companies in 23 industries. All companies based in the U.S. with more than $500 million in annual revenue were considered.

The basis of the analysis was an independent survey from a sample of about 25,000 U.S. residents, who rated companies they know in terms of all three touchpoints of trust. A total of 95,000 evaluations of companies were submitted. For each company that received a sufficient number of evaluations, a “social listening” analysis was conducted. This involved researching what was said about a company in various media segments of the internet and evaluating whether it was positive, neutral or negative. In total, over 270,000 mentions were gathered. Additionally, all companies that were involved in any recent scandals or lawsuits relevant to a dimension of trust were excluded from the analysis.

Here’s how the Wisconsin companies that made the list, broken down by industry (as categorized by Newsweek) and including their industry rank:

Automotive & Components

• 2. Oshkosh Corp., Oshkosh
• 3. Harley-Davidson, Milwaukee

Banks

• 26. Associated Bank, Green Bay

Consumer Goods

• 12. Kohler Co., Kohler
• 13. Johnson Outdoors, Racine
• 22. S.C. Johnson & Son, Racine

Energy & Utilities

• 6. American Transmission Company, Pewaukee
• 11. Alliant Energy, Madison

Financial Services

• 44. Fiserv, Brookfield

Food & Beverage

• 23. Schreiber Foods, Green Bay

Insurances

• • 13. American Family Insurance, Madison

Machines & Industrial Equipment

• 2. Snap-On, Kenosha
• 12. Generac, Town of Genesee
• 15. A.O. Smith, Milwaukee

Real Estate & Housing

• 6. Ashley Furniture, Arcadia

Retail

• 44. Menard, Eau Claire
• 48. Kohl’s, Menomonee Falls

Software & Telecommunications

• 20. Epic Systems, Verona
• 32. Rockwell Automation, Milwaukee

Textiles, Clothing & Luxury Goods

• 14. Duluth Holdings, Mount Horeb
• 27. Lands’ End, Dodgeville

Transport, Logistics & Packaging

• 10. Schneider National, Green Bay