Home Ideas Economy 22 Wisconsin companies make Newsweek’s 2023 list of America’s Most Trustworthy Companies

22 Wisconsin companies make Newsweek’s 2023 list of America’s Most Trustworthy Companies

By
Andrew Weiland
-

22 Wisconsin companies are included in Newsweek magazine’s second annual list of America’s Most Trustworthy Companies.

Newsweek partners with Germany-based research and data firm Statista to compile the list, which includes 700 companies in 23 industries. All companies based in the U.S. with more than $500 million in annual revenue were considered.

The basis of the analysis was an independent survey from a sample of about 25,000 U.S. residents, who rated companies they know in terms of all three touchpoints of trust. A total of 95,000 evaluations of companies were submitted. For each company that received a sufficient number of evaluations, a “social listening” analysis was conducted. This involved researching what was said about a company in various media segments of the internet and evaluating whether it was positive, neutral or negative. In total, over 270,000 mentions were gathered. Additionally, all companies that were involved in any recent scandals or lawsuits relevant to a dimension of trust were excluded from the analysis.

Here’s how the Wisconsin companies that made the list, broken down by industry (as categorized by Newsweek) and including their industry rank:

Automotive & Components

Banks

Consumer Goods

Energy & Utilities

Financial Services

Food & Beverage

Insurances

Machines & Industrial Equipment

Real Estate & Housing

Retail

Software & Telecommunications

Textiles, Clothing & Luxury Goods

Transport, Logistics & Packaging

Andrew Weiland
Andrew is the editor of BizTimes Milwaukee. He joined BizTimes in 2003, serving as managing editor and real estate reporter for 11 years. A University of Wisconsin-Madison graduate, he is a lifelong resident of the state. He lives in Muskego with his wife, Seng, their son, Zach, and their dog, Hokey. He is an avid sports fan, a member of the Muskego Athletic Association board of directors and commissioner of the MAA's high school rec baseball league.
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22 Wisconsin companies are included in Newsweek magazine’s second annual list of America’s Most Trustworthy Companies. Newsweek partners with Germany-based research and data firm Statista to compile the list, which includes 700 companies in 23 industries. All companies based in the U.S. with more than $500 million in annual revenue were considered. The basis of the analysis was an independent survey from a sample of about 25,000 U.S. residents, who rated companies they know in terms of all three touchpoints of trust. A total of 95,000 evaluations of companies were submitted. For each company that received a sufficient number of evaluations, a "social listening" analysis was conducted. This involved researching what was said about a company in various media segments of the internet and evaluating whether it was positive, neutral or negative. In total, over 270,000 mentions were gathered. Additionally, all companies that were involved in any recent scandals or lawsuits relevant to a dimension of trust were excluded from the analysis. Here’s how the Wisconsin companies that made the list, broken down by industry (as categorized by Newsweek) and including their industry rank: Automotive & Components Banks Consumer Goods Energy & Utilities Financial Services Food & Beverage Insurances Machines & Industrial Equipment Real Estate & Housing Retail Software & Telecommunications Textiles, Clothing & Luxury Goods Transport, Logistics & Packaging

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