Home Industries 100 East sale price: $78 million

100 East sale price: $78 million

Exceeds assessed value, but lower than last time it was sold

100 East

The 34-story 100 East office building in downtown Milwaukee was sold for $78 million, state records indicate.

100 East sold in $416.9 million portfolio deal
100 East sold in $416.9 million portfolio deal

Santa Monica, California-based Hertz Investment Group LLC recently purchased the building from Chicago-based Equity Commonwealth as part of a four-property, $416.9 million office building portfolio deal, the firms announced recently. But the sale price was not immediately disclosed for each individual building in the deal.

The 435,067-square-foot 100 East building, located at 100 E. Wisconsin Ave., is assessed by the City of Milwaukee at $72.46 million. It was built in 1988.

The building is 88.2 percent occupied. Tenants include law firm Michael Best & Friedrich and entertainment and hospitality firm The Marcus Corp.

The building was last sold in 2010 when Commonwealth REIT (the former name of Equity Commonwealth) bought it for $81.3 million.

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Andrew is the editor of BizTimes Milwaukee. He joined BizTimes in 2003, serving as managing editor and real estate reporter for 11 years before being promoted to editor in 2015. An award-winning journalist, Weiland is a five-time winner in the Milwaukee Press Club Excellence in Journalism Awards contest and a three-time winner in the Alliance of Area Business Publishers (AABP) Awards contest. He is also a regular guest on WISN-TV Channel 12's 4 p.m. newscast to discuss the week's most significant business news stories.
The 34-story 100 East office building in downtown Milwaukee was sold for $78 million, state records indicate. [caption id="attachment_147428" align="alignright" width="330"] 100 East sold in $416.9 million portfolio deal[/caption] Santa Monica, California-based Hertz Investment Group LLC recently purchased the building from Chicago-based Equity Commonwealth as part of a four-property, $416.9 million office building portfolio deal, the firms announced recently. But the sale price was not immediately disclosed for each individual building in the deal. The 435,067-square-foot 100 East building, located at 100 E. Wisconsin Ave., is assessed by the City of Milwaukee at $72.46 million. It was built in 1988. The building is 88.2 percent occupied. Tenants include law firm Michael Best & Friedrich and entertainment and hospitality firm The Marcus Corp. The building was last sold in 2010 when Commonwealth REIT (the former name of Equity Commonwealth) bought it for $81.3 million.

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