This year’s conference will also include a discussion on the Internet of things, an up-and-coming concept focused on connected devices within daily life and how they impact marketing strategy, according to Rick Daggett, account supervisor at Laughlin Constable.
“The goal of the conference is to arm attendees with the knowledge of what’s on the digital horizon as well as strategies and best practices to elevate their digital marketing,” Daggett said.
Conference presenters will feature a roundup of thought leaders in the digital space, such as Jonathan Badeen of Tinder, Tom Cattapan of Turner Broadcasting, Ninveh Neuman of Rockwell Automation, Mike Treon of AOL Networks, and Chris Nelson and Britt Beck of Harley-Davidson Motor Company.
Paul Brienza and Sean Barry, both of Laughlin Constable, will open the day with a keynote on “A Bridget to the Future: Narrowing the Gap between Marketing, Technology and Mankind,” and Susan Sachatello, of CUNA Mutual Group, will close the summit with a keynote on “Why Selling Insurance is Exactly like Victoria’s Secret.”
“Lots of different stories are going to be told by brands, organizations and agencies that are relevant to marketers navigating the digital landscape today,” Daggett said.
The conference will also provide a platform for students pursuing careers in marketing to connect and network with professionals. Thanks to scholarships funded by the Eisner Creative Foundation, close to 100 college students will be in attendance. Proceeds from the day will further benefit students by funding academic scholarships for individuals enrolled in Marquette’s Diederich College of Communication.
“The summit also seeks to support the next wave of digital practitioners,” Daggett said.
Last year’s summit sold out with more than 500 attendees, and event organizers anticipate another sold-out event this year. Less than 100 tickets are still available for purchase.
Prior to the digital summit on Tuesday, March 18, Marquette will hold four digital workshops tailored toward small business owners and nonprofit marketing professionals with hands-on instruction from area experts. The workshops, which will explore topics related to SEO, email marketing, analytics and paid search and social advertising, will be held in Johnston Hall on Marquette’s campus at 1131 W. Wisconsin Ave. Each workshop costs $50.
Tickets to the forum on March 19 cost $139 for professionals, $35 for Marquette faculty and staff, and $25 for students. The summit will run from 7 a.m. to 7 p.m. with most activities taking place on Marquette’s campus. For more information or to purchase tickets, visit www.insightsummitseries.com/digital.
The Digital Advertising + Marketing Summit is part of a trio of annual conferences the Diederich College of Communication organizes under its Insight Summit Series.