Southeastern Wisconsin business people make it happen.
Thursday, May 21, 2015
Area organizations ramp up summer activity in Westown
May 21, 2015 11:13 AM
Newaukee’s Night Market events will return to West Wisconsin Avenue this summer bigger and better, the organization says, with new features and collaborations to spur broader downtown synergy.

Newaukee introduced the monthly open-air markets last year in a city-owned parking lot along West Wisconsin Avenue between 2nd and 4th Streets. The markets, catering to all demographics, intended to activate downtown with art and craft vendors, technology and art installations, food trucks, live art, performances, a beer garden, and nonprofit booths.

This summer, Newaukee’s Night Market events will coincide with Westown’s River Rhythms events and Westown’s Farmers’ Market.

Westown’s River Rhythms runs each Wednesday from June 10 to Aug. 26 from 6:30 to 9 p.m. in Pere Marquette Park, and Westown’s Farmers’ Market takes places Wednesdays from June 3 to Oct. 28. The markets are held from 10 a.m. to 3 pm. in Zeidler Union Square.

The Night Markets will be held from 5 to 10 p.m. on four Wednesdays throughout the summer: June 17, July 22, Aug. 19 and Sept. 16.

The activities in each venue will be connected though temporary chalk art displays, musical performances, paper lantern light installation and guided walking tours.

“Westown has always been the place to be on Wednesdays during the summer,” Angela Damiani, president of Newaukee, said in a press release. “For 20 years, the Westown Association has hosted a delightful farmer’s market and one of Milwaukee’s famous free concert series. These programs have established a strong and vibrant culture; we hope that the monthly Night Market expands upon the public’s positive experience in Westown.”

Additionally, Creative Alliance Milwaukee has announced plans to enliven a portion of the same parking lot as it works to figure out the best long-term use for the space.

The new activation will be daily and will involve “lighter, quicker, cheaper” infrastructure and programming over the next two to five years. CAM is working to frame the lot as a public square and hotspot for creative activities, said Maggie Kuhn Jacobus, CAM president and chief executive officer.

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United Way of Washington County appoints 2015 campaign chairs
May 21, 2015 11:15 AM
United Way of Washington County has named Tom and Pat Strachota chairs of its 2015 fundraising campaign.

Tom is general manager of Dairyland Seed Co., Inc., located near Kewaskum, and his wife, Pat, is the former Majority Leader of the Wisconsin state Assembly.

Pat has also served as a volunteer on United Way’s health allocation panel.

The 2015 campaign will run from September through December, and all funds will be distributed among area programs rooted in education, income and health.

“Tom and Pat are exceptional leaders, and we are thrilled to have them leading our team,” Kristin Brandner, executive director of United Way of Washington County, said in an announcement. “Tom brings years of experience and knowledge from the agricultural and business sectors, and Pat brings all of her government and social service skills. It’s an incredible combination, and I know they will be highly effective in mobilizing the community to support our mission to improve lives and community conditions.”

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WISN 12 shuffles news anchor lineup
May 21, 2015 11:18 AM
Joyce Garbaciak and Patrick Paolantonio are taking on new weekday evening anchor roles at WISN 12, a media partner of BizTimes Media.

Garbaciak will join Kathy Mykleby on the anchor desk for “WISN 12 News at 6” and “WISN 12 News at 10.”

Patrick Paolantonio will team up with Toya Washington to co-anchor “WISN 12 News at 5” and will play an enhanced role on the 6 and 10 p.m. newscasts. The changes to the 5 and 6 p.m. anchor teams will take effect on Monday, June 15, 2015. Garbaciak will begin her new 10 p.m. anchor role on Monday, Sept. 14.

Garbaciak will replace anchor Craig McKee, who is leaving Channel 12 to become a news anchor at WCPO-TV in Cincinnati. McKee’s last day at WISN will be this Friday.
“We are very excited to bring Kathy and Joyce together at 6 & 10,” said Jan Wade, president and general manager of WISN 12. “Kathy has traveled the globe for 12 News, bringing viewers important stories and big interviews that have become her hallmark. Joyce’s experience is equally impressive, including Peabody and Emmy award winning reporting. These are two well-respected journalists who have wonderful passion for what they do.

“Patrick has been with 12 News for over a decade,” Wade said. “He’s very familiar to the WISN 12 audience and will be a wonderful addition to our evening newscasts.”

Garbaciak has been co-anchoring “WISN 12 News at 5” since September 2014. Garbaciak joined WISN 12 in 2006, serving as a contributing correspondent. Prior to her arrival at WISN 12, Garbaciak was a primary evening anchor at WITI, the FOX affiliate in Milwaukee, for 17 years. Garbaciak is a five-time Chicago regional Emmy award winner and the recipient of a George Foster Peabody Award and national Edward R. Murrow Award.

Co-anchor Mykleby has been a mainstay in Milwaukee since 1980, when she began her reporting career. Over the years, Mykleby has been the recipient of almost every local and regional award in broadcast journalism. Both Mykleby and Garbaciak have been inducted into the Silver Circle, a lifetime achievement honor bestowed by the National Academy of Television Arts and Sciences.

"I'm excited to add to my duties at WISN 12,” Garbaciak said. “Working with Kathy on the air will be an extension of the rapport we have now behind the scenes. Kathy is so well respected in the community and I appreciate the passion she brings to the job every day. I believe our combined experience enhances our credibility and gives viewers the context they deserve. Patrick has been such an important part of 12 News for so long and this is a well-deserved promotion for him. I appreciate his tenure in the market, his approach to news gathering, and his insight which will help guide our decision-making. I know this team will give viewers the professionalism they expect and deserve; I'm honored to be part of it."

Paolantonio has been the co-anchor of “WISN 12 News This Morning” for 12 years.

“I am excited about the opportunity to work with Toya again; she is an incredible journalist, colleague and friend,” Paolantonio said. “The chance to work alongside Kathy and Joyce is also terrific; I have tremendous respect for the experience, talent and journalistic integrity they bring to our news team.”

Toni Valliere will remain the weekend evening news anchor. In the interim, she will fill in periodically on both the 10 p.m. and morning newscasts.

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New director to take over Haggerty Museum in August
May 21, 2015 11:20 AM
Milwaukee native Susan Longhenry has been appointed director of the Haggerty Museum of Art, a museum housed on Marquette University’s campus.

Longhenry is currently director of the Harwood Museum of Art in Taos, N.M. That museum belongs to the University of New Mexico.

She will take over leadership of the Haggerty Museum on Aug. 3, succeeding interim director Lee Coppernoll, who will return to her role as associate director.

A university search committee identified Longhenry as the right leader to guide the museum through its next steps.

“Susan is an experienced museum director and educator,” Gary Meyer, Ph.D., vice provost for undergraduate programs and teaching at Marquette, said in a statement. “She has published in the areas of museum education as well as in modern and contemporary art, and brings the combination of passion for art and the administrative and academic experience we sought. “Marquette is excited to bring to the Haggerty her leadership in museum education and community engagement, as well as experience as director of an academic museum.”

Longhenry has been at the helm of the Harwood Museum of Art since 2009. Her previous museum experience includes having directed museum learning and public programs at the Museum of Fine Arts in Boston and having served as director of education at the Indianapolis Museum of Art. Additionally, she was curator of education at the Georgia Museum of Art at the University of Georgia in Athens and served as a program specialist in education at the Art Institute of Chicago, where she launched her career.

Along with having curated exhibits of modern and contemporary artists, Longhenry has developed several catalogues and publications as well as presented at national and regional museum conferences.

“I look forward to returning to Milwaukee and working closely with community cultural and civic organizations, schools and colleges, the business community, and city and state officials to ensure that the Haggerty Museum of Art becomes a more visible resource for the region,” Longhenry said of her new position.

Longhenry completed a master’s degree in modern art history, theory and criticism at the School of the Art Institute of Chicago and earned a bachelor’s degree in comparative literature from Indiana University.

The Haggerty Museum of Art, which is open to the public, is located at 530 N. 13th Street.

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Wisconsin has added almost 40,000 women-owned firms since 1997
May 21, 2015 11:22 AM
Wisconsin has 129,100 women-owned businesses today, which is up 44.6 percent from 89,284 women-owned firms in 1997, according to a new study by American Express OPEN.

The figure shows significant growth, but lags the national growth rate of 73.7 percent over that time period, putting Wisconsin at 40th in terms of growth in number of firms since 1997. There are 9.4 billion women-owned firms nationwide.

In Wisconsin, employment at women-owned firms has increased by 7.5 percent since 1997, now totaling about 157,400 jobs. And sales at the women-owned firms increased 58.1 percent, to $24.8 billion combined, ranking Wisconsin at 41st in growth of firm revenue from 1997 to today.

In terms of post-recession growth (from 2007 to 2015), Wisconsin is ranked eighth nationally, with 187 percent growth versus pre-recession (2002-2007).

This is the fifth year American Express OPEN has commissioned the State of Women-Owned Businesses Report. It analyzed the 1997, 2002 and 2007 data from the U.S. Census Bureau’s quinquennial business census, the Survey of Business Owners.

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Summerfest unveils free and discounted admission opportunities
May 21, 2015 11:24 AM
Milwaukee World Festival Inc., operator of Summerfest, has announced this year’s free and discounted admission opportunities, which will be offered on every day of the world’s largest music festival in Milwaukee.

All admission promotions begin at noon and run until either tickets run out or until 3 p.m. They are available at the Mid Gate Promotions Booth.

Among the promotions: Wednesday, June 24 is Johnson Controls Stomp Out Hunger Day with Fox 6, through which those donating three non-perishable food items receive one free admission ticket; Friday, June 26 is Sendik’s Go Red Day to Summerfest with the Wisconsin Badgers, The Big 920 and Oldies 95.7, through which anyone wearing a red shirt or presenting a Sendik’s red bag will receive a free admission ticket; and all patrons will be admitted free on Tuesday, June 30 for Sentry Foods and Dean Milk & Ice Cream Children’s Fest Day with Today’s TMJ4.

Visit for all of the admission promotions.

“We are continuing the tradition of providing great admission offers and promotions each and every day of the festival,” stated John Boler, Chief Marketing Officer of Milwaukee World Festival, Inc.  “We, along with our sponsors, want everyone to have the opportunity to experience the fun and unforgettable live music performances that Summerfest is famous for.  These admission deals are simply unbeatable and the very best way to save dollars at the Gate.”

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Milwaukee Biz Blog: Time is a precious commodity
May 21, 2015 11:26 AM
Long ago, in a galaxy far, far away, I worked at another media company that strongly believed that annual employee performance reviews were the best way to evaluate and get the most out of its employees.

Of course, in reality, it was an annual nightmare that was dreaded by employees and supervisors alike.

Read more in Wednesday’s Milwaukee Biz Blog by BizTimes executive editor Steve Jagler.

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Bubbler Quote of the Week
May 21, 2015 11:28 AM

“Be committed. Be committed to your work the way you’re committed to your life, and be committed to your life the way you’re committed to your work, and try not to get those things out of balance.”
~Steve Laughlin, co-founder and chief executive officer of Milwaukee-based marketing communications agency Laughlin Constable  
Read more in BizTimes Milwaukee’s new cover story by Erica Breunlin: Ad Man | Laughlin receives Lifetime Achievement Award.

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BizTimes Bubbler Executive of the Week: John Bernhoft
May 21, 2015 11:29 AM

John Bernhoft, president of 360 Direct Inc.
Address: 3245 N. 126th Street, Brookfield
Industry: Marketing and advertising
Employees: 27
Family: Fourth generation Wisconsinite, married, blended family with five children

What was the smartest thing 360 Direct did in the past year?
“We purchased a building in the now renovated Brookfield 124th Street Commerce District. It is an area seeing significant investment by many businesses. From Mayfair Road to 136th Street and Capitol Drive to Bluemound Road, you can see the activity every day. Both retail and business services are seeing significant investment. I have taken on a new affinity for construction barrels. After a tough recession, this is really great to see.”

What’s new at your company?
“We were excited to open our office in Austin, Texas, a city experiencing massive growth and investment. We have coined it the ‘city of cranes.’”

Do you plan to hire any additional staff or make any significant capital investments in your company in the next year?
“We are in a growth mode in Brookfield and Austin, and as such are adding to our technology and creative teams. 2014 was our biggest capital investment year so far with the purchase and renovation of our building. We still have a few projects to go to complete that.”

What will be your company’s main challenges in the next year?
“There are two that I see – the first being a tepid economic recovery, which has caused businesses to constrain their marketing budgets, play defense and attempt to handle marketing in house, often sacrificing goals and results in the process. Second, the world of marketing is in constant change with new opportunities in this digital age. We have to constantly learn and stay in the know, and serve as predictors of the next change, which is a great benefit to clients. Just the other day Google announced that all websites must be mobile accessible for search rankings.”

What are the hottest trends in marketing this year?
“Undoubtedly inbound marketing or content marketing. For the past several years, the buzz was all about social media, and that has now blended into a comprehensive inbound marketing strategy. The time to start inbound and content marketing is now, before your competitors take a foothold. The effectiveness of ‘push type billboard advertising’ in any channel will take a second seat to relationship marketing through digital content.”

How does 360 Direct distinguish itself from other marketing agencies?
“360 Direct brings the typical services of an agency without contracts or retainers and adds the element of consulting with a numbers perspective. We are accessible and approachable. Unlike most, we do not simply seek to spend a budget allocation. We focus on marketing development, long-term strategy and maximization of any size budget. Most agencies rely on the business to bring those pieces to the table and simply want to know how much they have to work with. We want to know the growth you want and will work with clients on how to get there.”

What kinds of clients do you serve? Why are you based both here in southeastern Wisconsin and in Austin, Texas?
“Our clients are predominantly in the B2B sector with manufacturers and business services. However, we don’t shy away from a consumer or retail client that represents a good fit. Wisconsin is our home and will continue to be, while Austin is one of those marketing hotspots that in our view is one to two years ahead of where the Milwaukee area is today. It is a cauldron of creativity and a great opportunity to get ahead of the curve. Most clients do not have a marketing staff, so we serve well either to augment current staff or serve as an outsourced marketing department.”

How would you describe your company’s culture?
“Ownership, accountability, responsibility, consistency and fun. These are keys to attracting creative A players.”

Do you have a business mantra?
“Push the envelope. If you're told it can’t be done, schedule the completion date and send a press release.”

From a business standpoint, who do you look up to?
“Contemporaries would be Bill Gates and Steve Jobs. I enjoyed observing and learning about these juxtaposed furious competitors. ‘No Bozos …A Players only’ - Steve Jobs. From the previous century this would be Carnegie. Few people truly understand or practice the concept of going the extra mile.”

What lesson from your career has stuck with you?
“Push aside fear and doubt, as they are the dream killers. Make affirmative statements and take specific actions toward your goals. Know the power of negative thoughts, and filter them.”

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Bubbler Calendar
May 21, 2015 11:32 AM

*Friday, May 22, the Waukesha County Business Alliance will hold a “One-on-One with Public Officials” session. The event, which is part of a monthly series, will give attendees an opportunity to have a conversation with State Representative Dale Kooyenga of Brookfield, vice chair of the Joint Finance Committee. The event, free to attend, will run from 7:30 to 8:30 a.m. in the Jannsen Conference Room of the Waukesha County Business Alliance, located at 2717 N. Grandview Boulevard, Suite 300, in Waukesha. For more information or to register, click here.

*Monday, May 25, through Wednesday, May 27, the Milwaukee Brewers will take on the San Francisco Giants at Miller Park, located at 1 Brewers Way in Milwaukee. Monday’s game will start at 1:10 p.m. while Tuesday’s game will start at 7:10 p.m. and Wednesday’s game is scheduled for 12:40 p.m. For more information or to purchase tickets, visit

*Thursday, May 28, FUEL Milwaukee will present a “Purely Social” event on the rooftop patio of La Perla, located at 734 S. 5th Street in Milwaukee. The event, part of a monthly series, will offer attendees the chance to network with their professional peers, sample complimentary appetizers, and take advantage of drink specials. The event is free and open to the public and will run from 6 to 9 p.m. Attendees should plan to register at

*Wednesday, June 3, the Greater Brookfield Chamber of Commerce will hold a seminar featuring “Social Media tools for Business.” The workshop will guide attendees through the differences between social media outlets, help them determine which ones will best serve their business and offer basic tips for getting social media accounts up and running. The workshop will run from 7:30 to 9 a.m. at the Greater Brookfield Chamber of Commerce, located at 17100 W. Bluemound Road, Suite 202, in Brookfield. Cost is $29 for chamber members and $49 for non-members. For more information or to register, click here.

*Thursday, June 4, the Wisconsin Women’s Business Initiative Corporation will facilitate a course on “Developing Your Leadership Skills.” The free class will offer participants tips and best practices related to effective business leadership. The class will run from 6 to 7:30 p.m. at the Northside Kenosha Library, located at 1500 27th Avenue in Kenosha. For more information or to register, click here.

*Saturday, June 6, the Milwaukee Bucks will hold the “Bucks Summer Block Party” on the Schlitz Park campus. The inaugural event will take place in front of the Stock-House building on North Second Street, from West Cheery Street to West Galena Street. The event will kick off summer with food, drinks and the unveiling of the Bucks’ newly-designed uniforms. The festivities are scheduled to run from noon to 5 p.m.

*Wednesday, June 17, the University of Wisconsin-Milwaukee’s School of Continuing Education will hold a seminar on “First Steps to Starting a Business.” The course will help students learn how feasible their business idea is and will also educate them about startup costs, financial resources, risks and rewards of starting a business, legal issues and more. The course will run from 6 to 9 p.m. at the UWM School of Continuing Education, located at 161 W. Wisconsin Ave., #6000, in Milwaukee. Cost is $29. For more information or to register, click here.

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BizTimes Poll Question
May 21, 2015 11:35 AM
Do you plan to buy an Apple Watch?

Tell us by responding to the BizTimes Poll Question today.

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BizTimes Around Town Let's talk golf, Wisconsin
May 21, 2015 11:36 AM
BizTimes Media recently hosted “2015 PGA Championship: A Major Partnership,” a special celebration with a live discussion featuring Peter Bevacqua, chief executive officer of the PGA of America, and David Kohler, president and chief executive officer of Kohler Co. and general chairman of the 2015 PGA Championship, which will be held Aug. 10-16 at Whistling Straits near Sheboygan. A cocktail reception followed the discussion, where attendees could have their picture taken with the Wanamaker Trophy and the Ryder Cup.

Check out event photos in BizTimes Media’s Around Town gallery.

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Erica Breunlin BizTimes Bubbler Weekly is compiled by BizTimes Milwaukee reporter Erica Breunlin. This bulletin is published every Thursday morning. Send news tips to or call her at (414) 336-7121.

Bubbler Networking Resources

» African American Chamber of Commerce Milwaukee
» American Marketing Association-Milwaukee Chapter
» Association of Management Professionals LLC
» Business Marketing Association-Milwaukee
» Conservative Young Professionals of Milwaukee
» Creative Alliance of Greater Milwaukee
» Executive Women International-Milwaukee Chapter
» Executive Women's Golf Association-Milwaukee Chapter
» FUEL Milwaukee
» Grandville-Brown Deer Chamber of Commerce
» Greater Brookfield Chamber of Commerce
» Mequon-Thiensville Chamber of Commerce
» Metropolitan Milwaukee Association of Commerce (MMAC)
» National Association of Women Business Owners
» Professional Dimensions
» Public Relations Society of America - Wisconsin Chapter,
» South Suburban Chamber of Commerce
» Sheboygan County Chamber of Commerce
» Summit Young Professionals
» Tempo Waukesha
» Tempo Milwaukee
» Tempo Washington County
» The Gateway to Milwaukee
» Waukesha County Business Alliance
» West Allis/West Milwaukee Chamber of Commerce
» Wisconsin Better Business Bureau
» Women's FOCUS
» Young Professionals of Waukesha County
» YP Impact

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